As we approach 2025, the e-commerce landscape continues to evolve, with new products emerging and consumer demands shifting. For online businesses looking to stay ahead of the curve, it’s essential to know what products will be in high demand. Based on current research, trends, and consumer behavior, we have compiled a list of the top trending products for 2025. Whether you’re an entrepreneur starting a new e-commerce venture or an established seller, these products can help you attract the right customers and boost your online sales.
1. Athleisure: The Fashion of Comfort
A Rapidly Growing Market
Athleisure is set to dominate the global fashion market in 2025. The athleisure sector is expected to reach a staggering $549.41 billion by 2028, continuing its upward trajectory. The growing demand for comfort-driven apparel means athleisure is not just a passing trend, but a staple in people’s wardrobes. In particular, plus-size athleisure and athleisure dresses have seen significant growth—77% and 31% increases in interest, respectively, over the past five years. Selling athleisure sets can help cater to a growing demand for versatile and stylish sportswear.
2. Wireless Chargers: The Future of Charging
A Cord-Free Revolution
Wireless chargers are gaining massive popularity, offering a convenient and stylish solution to the clutter of cords. With a global monthly search volume of over 1.3 million, these products continue to rise in demand. Wireless charging is not only practical but also faster than traditional methods for many devices. As more smartphones and electronic devices incorporate wireless charging capabilities, the market for these products is expected to expand rapidly.
Pros:
- No cords required, making it more convenient for users.
- Works with many modern smartphones.
Cons:
- Can be more expensive than traditional chargers.
- May be less portable and slower for some devices.
Selling Price Range: $10 – $15
3. Power Banks: On-the-Go Charging Solutions
A Must-Have for Tech-Savvy Consumers
Power banks are essential products for those constantly on the move. As electronic devices become more integral to daily life, portable chargers allow users to stay powered up while traveling or commuting. With growing demand for these products, power banks continue to be a top seller in 2025.
Pros:
- Portable, convenient, and useful for a wide audience.
- Can charge multiple devices simultaneously.
Cons:
- Higher shipping costs due to size and weight.
- Increased competition in the market.
Selling Price Range: $12.50 – $24.86
4. Ashwagandha Supplements: Natural Wellness
A Boom in the Health and Wellness Industry
Ashwagandha, an adaptogenic herb known for reducing stress and boosting overall health, is seeing a surge in interest. Google Trends data shows a significant rise in search interest for ashwagandha supplements, reflecting an increasing demand for natural wellness products. This product appeals to health-conscious consumers looking for natural remedies for anxiety, stress, and fatigue.
Pros:
- Popular among health enthusiasts and individuals seeking natural wellness solutions.
- Offers anti-inflammatory and antioxidant properties.
Cons:
- Can cause side effects such as increased anxiety or insomnia for some users.
- Limited scientific research on all its claimed benefits.
Selling Price Range: $10 – $40
5. Smartphone Videography Equipment: Empowering Content Creators
Rising Demand Among Amateur Content Creators
With the rise of social media platforms like Instagram and TikTok, amateur content creators are increasingly turning to affordable smartphone videography equipment. Items like tripods, gimbals, and lighting kits are in high demand as consumers look to enhance their video production quality. This product category is expected to experience continued growth, especially as more users turn their smartphones into professional video production tools.
Pros:
- Rapid market growth with high potential for innovation.
- High profit margins on certain items like tripods and gimbals.
Cons:
- Bulky and heavy products may increase shipping costs.
- Competition from other brands is high.
Selling Price Range: $1000 – $1500
6. Air Purifiers: Clean Air, Healthier Lives
Growing Awareness of Air Quality
Air purifiers have become increasingly popular, especially with concerns over pollution and health issues like asthma. The demand for air purifiers surged in 2022, and it’s expected to remain strong in 2025. With features like HEPA filters and mobile app integration, these devices are not only useful for improving indoor air quality but are also marketed as health boosters, particularly during flu season and in polluted environments.
Pros:
- High demand for health-conscious products.
- Air purifiers help improve air quality and overall health.
Cons:
- Competitive market, requiring competitive pricing strategies.
- Variability in product quality may affect consumer satisfaction.
Selling Price Range: $50 – $160
7. Nail Extensions: A Fast-Growing Beauty Trend
The DIY Manicure Revolution
Nail extensions, including press-on nails, are one of the fastest-growing beauty products. Consumers are increasingly turning to affordable, DIY options that allow them to achieve professional-looking manicures at home. As per Google Trends, search interest in press-on nails surged significantly in 2022, and it’s expected to remain a popular product for 2025. Offering unique designs and marketing them through social media can be an excellent strategy for capturing a large audience.
Pros:
- Easy to market via visually appealing content.
- Low overhead costs compared to traditional beauty services.
Cons:
- Highly competitive market.
- Potential for returns due to product dissatisfaction.
Selling Price Range: $24 – $46
8. Shapewear: Fashion Meets Function
Empowering Confidence Through Clothing
Shapewear continues to be in high demand, especially after the launch of popular brands like SKIMS. The product’s versatility and ability to enhance one’s appearance have made it a favorite among fashion-conscious consumers. For 2025, shapewear remains a profitable product category, especially when paired with inclusive sizing options and effective influencer marketing strategies.
Pros:
- High profit margins.
- Growing demand as people seek ways to enhance their appearance.
Cons:
- Fitting challenges can result in returns and dissatisfaction.
- Highly competitive market.
Selling Price Range: $20 – $70
9. Baby Monitors: Ensuring Safety for Parents
A Consistent Best-Seller
Baby monitors remain a staple for new parents and caregivers, offering peace of mind by allowing them to monitor their child from a distance. With ongoing interest in smart features like mobile app integration and night vision, baby monitors are poised to remain a trending product in 2025. Social media and influencer marketing targeting parents will be an effective strategy for promoting these products.
Pros:
- A growing market as more parents embrace technology.
- Can be marketed as a must-have for new parents.
Cons:
- Competition from large online retailers.
- Potential high customer service demands.
Selling Price Range: $30 – $150
10. Slip-On Shoes: Comfort and Style Combined
Versatile and Practical Footwear
Slip-on shoes are making a comeback, thanks to their blend of style, comfort, and practicality. These shoes are perfect for busy individuals and are especially popular with Millennials and Gen Z consumers. As e-commerce and online shopping continue to grow, slip-on shoes are likely to be a trendy product for 2025.
Pros:
- Easy to market and sell online.
- Convenient for customers looking for comfort.
Cons:
- Can be difficult to maintain appearance.
- Potential for damage during shipping.
Selling Price Range: $30 – $150
Conclusion: Stay Ahead of the E-Commerce Curve in 2025
As we look toward 2025, these trending products are likely to dominate the e-commerce space. By tapping into consumer needs for convenience, health, style, and tech innovation, sellers can position themselves to succeed. Whether you’re focusing on athleisure, wellness products like ashwagandha, or cutting-edge tech accessories, now is the time to start planning for success. By staying ahead of the trends, you’ll be able to create a strong online presence and capture the attention of the growing digital shopper.
